Africa & the Middle East

Abercrombie & Kent Owns Africa

written by | Posted on December 1st, 2010

There’s no doubt that Abercrombie & Kent (A&K) knows what it’s doing with its Africa product, and we’re not just saying this because it’s won the Best Tour Operator, Africa for the 11th year in a row in Recommend’s Readers’ Choice Awards, although that’s part of it. What really makes this luxury tour operator stand quite a few notches above the rest is the fact, says Scott Wiseman, A&K’s president, that, “With 49 years of experience—and 11 offices in East and Southern Africa—A&K has some of the most experienced guides on the continent,” adding that, “long-established relationships from Nairobi to Cape Town allow A&K to offer the most desirable room categories, the best game viewing locations and exceptional service from hundreds of full-time local employees.”

For 2011, A&K has a couple of new itineraries that, Wiseman notes, in addition to the company’s more traditional South Africa product, agents should be aware of, including Signature Ethiopia and Extreme Adventures Mali: The Jackal’s Road. And booking those itineraries just got easier for agents. “We have completely redesigned our Africa brochure for 2011 to create a go-to planning resource for agents,” says Wiseman, “with itineraries that can quickly be personalized to reflect a client’s interests.” He also adds that, “Each itinerary is color-coded by tour type; we’ve added a 6-page destination guide; all 2011 group escorted programs are guaranteed to operate; and all 2011 programs will be accompanied by one of our resident experts from start to finish.”

And booking with A&K, says Wiseman, is as seamless as traveling with this esteemed tour operator. “There is a password-protected, agent-only portion of the A&K website that allows travel agents to personalize itineraries and e-mails,” he says. “Travel agents are also invited to sign up to receive A&K’s monthly electronic newsletter, ‘A-News,’ which includes information on special offers, upgrades, new itineraries, and value added-promotions; and our destination specialists are always available to answer questions or participate in 3-way calls with clients.”