Africa & the Middle East

Isram Named Best in the Middle East

written by | Posted on December 1st, 2010

Isram World of Travel—a veteran tour operator with more than 40 years of experience that has evolved into a highly successful multi-brand travel group with global offerings—not surprisingly, has been named Best Tour Operator, Middle East in Recommend’s Readers’ Choice Awards for the fourth year in a row.

At least it’s not surprising to Ady Gelber, long-time president & CEO of Isram, who credits the award and the loyalty of the company’s travel agent distributors to Isram’s ability to bring its travel agents’ customers back home “…extremely happy and thanking them for putting them on an Isram trip. That’s very important for us,” he adds, “because service to us is the main thing.”

The company’s innovative approach and varied travel categories is seen in such programs as its Elite Travel Collection, which offers travelers the ultimate vacation experience in private car itineraries, and its recently announced A Woman’s View program, designed for women travelers only and offering vacation programs for women to just about everywhere Isram travels. “We’ve found through our marketing studies that there are quite a number of women who like to travel with other women and share that destination experience,” Gelber explains.

And, because travel agents are the exclusive distribution outlet for our programs, Gelber says, “…we can only hope they show us the same loyalty that we show to them. It’s not easy for travel agents with direct booking and the Internet,” he says. “We’re here to assist them and at the same time, increase our market share.” To prove that, the company’s offering a “whopping” 17 percent commission on four select tours to Israel in January and February, made all the better with its permanent Fast Commission Program, with commissions guaranteed within 72 hours of full payment.