Twice the Love for South Africa

written by | Posted on December 6th, 2011

South Africa is the Best Selling Destination in Africa

RCA Winner Logo The advantageous combo of outdoor adventure, rich cultural diversity and cosmopolitan comforts has worked well for South Africa yet again, garnering the destination two important wins. For starters, this year marks the

10th straight time that Recommend readers recognize this hotspot as the Sexiest Romance/Honeymoon Destination in Africa.

The reason, explains South African Tourism’s trade relations manager Virginia Dionisio, is because there is nothing ho-hum about the romance options that the country conjures up. “South Africa isn’t your cliche honeymoon and romance destination—it’s a transformational experience that will keep a couple engaged from the moment they step off the plane,” she says. “The memories of ziplining in the lush African forests of the Eastern Cape, finding artisanal treasures in local farmers’ markets in Johannesburg, whale watching on stunning beaches along the Garden Route, and dancing at the swankiest lounges in Cape Town will leave lasting impressions on their memories and hearts.”

The country’s offerings for visitors just got a little more generous. Now, when they spend time in Cape Town, they will be able to say they saw one of the new Seven Wonders of Nature. Last month, Table Mountain became one of the seven wondrous locations to make it into the list, out of approximately 440.

Recommend readers also gave South Africa top prize for the sixth time in a row as the Best Selling Destination in Africa—a feat managed, according to South African Tourism, by transcending tourism boundaries through a unique array of offerings: a far-reaching history, “heart-stopping” safaris, fine wines of great heritage, vibrant cuisine and more. In addition, says the tourism office, dramatic improvements in infrastructure, telecommunications, airport upgrades, and cutting-edge transportation systems have also made South Africa a destination on par with other leading destinations. But much of this success also goes to the tourism entity’s programs; among these is the popular FUNDI independent study course online that, upon completion, allows agents to become a qualified FUNDI and more effectively sell the destination.

Next year, South African Tourism is set to unveil the next phase of “20 Experiences in 10 Days,” a global advertising campaign that selects one lucky couple to explore the vast regions of South Africa. Additionally, the tourism entity will launch “Rekindlation,” a marketing initiative geared toward couples seeking a memorable getaway to fan the flames of passion through exhilarating experiences.

Next year also brings new properties to South Africa, including the Durban Marriott Hotel and the Radisson Blu Hotel, Cape Town Blaauwberg, with quick access to great beaches and dramatic views of Table Mountain. The year 2013, meanwhile, will welcome the Park Inn Polokwane, the third Park Inn by Radisson hotel in the country and the first in the province of Limpopo, a major economic center. And then there is the Radisson Blu Safari Resort, set to open in 2014 by Kruger National Park. l

Best Selling Destination in Africa Sexiest Romance/Honeymoon Destination in Africa