“Atura brings a fresh approach to the local Australian accommodation industry,” says group managing director, David Seargeant, Amalgamated Holding Limited (AHL). “The Atura brand is part of a growing global trend towards design-driven hotels offering guests a unique experience—Atura does this with even more value.”
The Brand: AHL, which also operates QT Hotels & Resorts, plans on launching the brand throughout Australia over the next three years, setting up shop in fringe city suburbs and business parks. The urban setting also adds to the hotels’ design element, offering guests a modern and open design with natural light filling the rooms. Its debut property, Atura Blacktown, is located in Southwestern Sydney in Blacktown, near Wet ‘n’ Wild and the new Skyline Drive In Blacktown.
The Rooms: The 122-room hotel features complimentary WiFi and in-room movies with guestrooms offering king beds, a sofa bed, a workstation, a kitchenette and Malin+Goetz bath products. Kitchenettes feature a microwave, sink, fridge, and utensils, allowing guests to prepare their own meals, and rooms feature coffee pod machines with complimentary coffee.
The Amenities: Atura incorporates the value aspect into its dining options as well, with a 24/7 market, The Pantry Grab & Go; Roadhouse Bar & Grill, an all-day restaurant with dishes like Southern fried chicken lollipops, which features a bar in the lobby; and poolside service, since Roadhouse extends onto the outdoor courtyard with a full-service bar.
Guests can also take advantage of complimentary local calls, mobile check-in in the lobby via tablet, and a lobby business center with complimentary use of iMacs and printers.
The Rates: Opening rates start at $145 per night.