Continuing that trend, Lynch says that agents can expect “more of the same thing” in 2010—meaning increased airlift, an increased marketing presence and increased quality of tourist infrastructure. “We have more airlift coming in next year. JetBlue is increasing its services. They fly out of Orlando now, and in 2010 they plan to increase their services out of New York and Boston,” he reports. AirTran, also, will debut flights to Montego Bay from Atlanta starting in February, with plans to expand those routes to Baltimore and Orlando as well, meaning that that airline alone plans to offer 15 weekly flights to the island. Add that to the island’s existing airlift—American Airlines’ daily flights from Dallas and Miami, Delta Air Lines’ five flights a day from Atlanta, and US Airways poised to launch a Phoenix-Montego Bay route this month—as well as updated airports and new roads connecting resorts to attractions along the north coast, and travel to Jamaica has never been easier.