Like its name denotes, each property that’s part of the Autograph Collection is truly unique, and should you think the collection’s ever-expanding growth be an indicator that it’s not holding on to its core philosophy, think again. Yes, the collection has grown by leaps and bounds since its launch in January 2010, but that just means more independent and distinctive properties that are more readily available under the Marriott International umbrella for the traveler looking for a creative hotel experience.
The key to the Autograph Collection, in fact, is providing these independent hotels—whether it be The Brown Palace Hotels and Spa in Denver or the Turnberry Isle Miami, both newly added to the collection—with access to Marriott International’s extensive network. As Marcel Pitton, managing director of The Brown Palace Hotel and Spa says, “By tapping into the powerful distribution channels of Marriott International, while allowing The Brown Palace to continue to trade upon its iconic name and history, we believe that the Autograph Collection affiliation positions The Brown Palace perfectly for future success.”
The collection is cleverly divided into five categories, making it easier for you to select just the right property for your clients. There’s Boutique Arts-The Place to Stay for Art Lovers and Lovers of Life, with properties such as The Mansion on Forsythe Park in Savannah; there’s Iconic Historic-Where Old is What’s New Beautiful & Distinctive, with properties such as The Algonquin Hotel in New York; there’s Boutique Chic-Where Stylish Innovation Meets Bold Imagination, with properties such as Hotel Duval in Tallahassee; there’s Luxury Redefined, with properties such as The Cosmopolitan of Las Vegas; and there’s Retreat with Scrub Island Resort, Spa & Marina in the BVIs.
In fact, Autograph Collection’s website, autographhotels.com, allows you to find the perfect match for the experience your clients want. For example, if they want an artistic getaway, the website points to El Monte Sagrado in Taos, New Mexico; if it’s a historic exploration they are seeking, then maybe the AC Palacio de Santa Paula, housed on the site of a 12th century convent, in Granada, Spain, would be a good option. Or if a natural retreat is more to their liking, a good option is Kessler Canyon in Colorado.
And now with its most recent additions in key European gateway cities, the collection’s current portfolio will grow to nearly 40 hotels by the end of the year. Included in this expansion is the collection’s first venture into Portugal with the 72-room Fontecruz in Lisbon’s famed Avenida Liberdale. Also new are the Hotel de Bourgtheroulde, a 15th century stone mansion in Rouen and the 72-room Hotel l’Hermitage Gantois in Lille.