Fifty years ago, The Beatles appeared on “The Ed Sullivan Show” and began their invasion of North America. As Liverpool, the city where the band originated, celebrates this milestone in 2014, now is the perfect time for your clients to visit the UNESCO World Heritage city and experience Beatlemania firsthand.
The Beatles Story
To experience all things Beatles-related, recommend visiting The Beatles Story at Albert Dock, which explores the lives of the Fab Four: taking guests behind the scenes at Abbey Road Studios, on an underwater trip aboard the Yellow Submarine, to the Casbah Coffee Club and to a replica of the Cavern Club. The attraction features a program of constantly changing attractions and a “Living History” audio guide narrated by John Lennon’s sister, Julia.
Fans of The Beatles and John Lennon will come together on Dec. 8 at the John Lennon Peace Vigil, a candlelit vigil at the European Peace Monument. The Beatles Story hosts the annual peace vigil at the monument, which attracts visitors who want to celebrate Lennon’s life and music.
Events commemorating The Beatles will continue in 2014 with the 50th Anniversary of The Beatles’ Civic Reception at Liverpool Town Hall on July 10, 2014. The Northern premiere of the film Hard Days Night will also premiere.
Located near the waterfront, the new Hotel Indigo Liverpool is a boutique hotel with pops of color, inspired by Liverpool’s cotton trading background. In fact, the hotel is situated where cotton warehouses used to be and features a Cotton Lounge with a signature cotton candy cocktail.
The 151-room hotel features complimentary WiFi and in-room welcome bar goodies, as well as a complimentary morning newspaper delivered to the room; an onsite fitness center; and the modern-looking Marco Pierre White Steakhouse Bar & Grill. Recommend the Indigo Infusion package, which includes a 2-course meal at the restaurant, full buffet breakfast and accommodations in a double room. Rates start at $292 per night.
Starwood will enter the hotel scene in Liverpool next year with its mid-market brand Aloft Hotels. The 116-room Aloft Liverpool will be set on North John Street in the city-center in the renovated Royal Insurance Building, a historic landmark in the business district. The hotel is near Liverpool ONE, one of the largest shopping centers in the UK.
Guests can expect high ceilings and large, walk-in showers featuring Bliss Spa bath products. The hotel will also feature the re:mix lounge and w xyz bar; the re:charge fitness center; and the re:fuel 24-hour deli.
Liverpool is a great city to use as a home base and explore other close-by destinations. Chester, the Lake District National Park, and Belfast, Northern Ireland, are only 90 minutes away.
If your client is looking for a packaged tour, CIE Tours offers the 16-day Icons of Britain tour, starting at $3,398, land only. Travelers stay in superior first-class hotels, spending 15 nights in destinations including Glasgow, Strathpeffer, Edinburg, Bowness, York, Liverpool, London, Cardiff, Caernarforn, Stratford-upon-Avon and Windsor. In Liverpool, travelers spend a night at the Radisson Blu Hotel and take a Beatles-themed tour of the city with a local guide. The trip also includes a visit to The Beatles Story while in Liverpool. For more information, visit cietours.com.
On Globus’ 12-day Essential Britain tour, travelers experience England, Wales and Scotland, spending one of the nights in Liverpool at the four-star Novotel Liverpool, located in the city-center. Travelers also visit The Beatles Story during their time in the city. Rates start at $2,189 pp dbl. For more information, visit globusjourneys.com.
For more information, visit visitliverpool.com/50-years-of-the-beatles. Stay tuned for more stories highlighting destinations throughout Britain.