|The company that started as a root beer stand in the late-1920s is as much the epitome of the American Dream as it is a tangible example of moxie, never resting on its laurels and always keen on healthy|
growth. Marriott International is again a big winner with Recommend readers, winning Best Resort/Hotel Chain in Latin America (for the third year in a row) and Best Resort/Hotel Chain in USA/Canada (10th year), as well as the Best Hotel/Resort Chain (non all-inclusive) for Travel Agent Support for the second time.
“I would like to thank the readers for voting for us and for their continuous support for Marriott,” says Cynthia Perry, global director of travel industry sales for Marriott International, Inc. “Marriott appreciates and values our travel agency partners and will continue to develop programs and services to help support them.”
It’s not hard to figure out why this name so easily comes to mind when it’s time to pick favorites. “Not only does Marriott provide many choices between our many brands, each with their own unique style, personalities and type of guest, [but] by knowing their client is staying with Marriott, the agent has the piece of mind that they can trust in the quality and service their clients will receive,” explains Perry. “As our portfolio of brands, hotels and resorts continues to grow globally, that consistency of quality and our commitment to service remains constant.”
Despite its decades-long success, the company remembers those who have helped it grow along the way. “Marriott has enjoyed a long-standing relationship with our travel agency partners. Some of the ways we show our support is by our award-winning Intermediary Partner Care centralized support team, by offering the industry’s only double-commission guarantee, our travel agent website—which was designed by travel agents—and our ongoing Love Travel Agents campaign and dedicated site, providing fun, non-branded tools for our agents to market themselves,” states Perry. Marriott also provides agents with the opportunity to go through Hotel Excellence!, its industry-leading training program, which counts among its benefits Marriott’s popular and long-running Fam-tastic program. “We will continue to update Hotel Excellence! as we grow and add new brands to our portfolio—and we are planning some exciting promotions for 2012 through our Love Travel Agents campaign,” she says.
Marriott has sizable growth plans for Latin America, including 50 Fairfield Inns throughout Brazil that will be specifically designed for that market. According to Perry, there are 18 hotels across several brands opening within the next 18 months in the Caribbean and Latin America, plus 26 more properties under development, including The Ritz-Carlton.
While still enjoying the glow of new U.S.-based properties, including the JW Marriott Marquis Miami and The Cosmopolitan of Las Vegas—the latter a member of Marriott new’s Autograph Collection—there are still more hotels in store. “We broke ground on a new JW Marriott Marquis in Washington, D.C. In Canada, we currently have 69 hotels across nine brands and recently opened the new Niagara Falls Fallsview Marriott Resort and Spa,” Perry explains. “As we transition into a more globally focused company, much of our growth will be outside of North America, but we will continue to see new properties developed and opened across all brands in this region.”