Hotels and resorts are stepping up and out “to fill the evolving needs of family travelers who are more active, more global and more socially connected than ever before,” says Brian Povinelli, global brand leader of Westin Hotels & Resorts and Le Meridien. This he observed in his prelude to the rollout of new family programs and facilities at more than 300 properties worldwide, under the umbrella of Play Time Reimagined.
And do imagine, for instance, a child’s face when she or he spots the new and redesigned Westin Family Kids Club, a dedicated space now up and running at the Westin Playa Bonita Panama, a beachfront resort, just 10 miles from Panama City, committed to ensuring that all guests leave feeling better than when they arrived. Hence, play time amenities run from Westin Workout Fitness Studio and the Sensory Spa by Clarins to four oceanside pools.
The kids club is now redesigned in space and activities to ensure the wellbeing of children ages 4 to 12 who make new friends and play all day under the watchful eyes of attentive staff. It’s the go-to place to make sandcastles, sing karaoke, learn dances, hunt for treasure, and decorate cookies. When they have been there and done that, still on the play time menu are beach walks and stargazing, Spanish lessons and story-telling, mini-yoga and mini-Olympics, plus kids spa treatments, movie nights and PJ parties. The club also has a playroom with a TV, Sony PlayStation, Nintendo, painting board and board games for indoor fun. Snacks are part of the complimentary offerings, and parents may also order a meal from the kids club menu.
The Westin Playa Bonita family package is priced from $234 per room per night, including two bonuses: a 50 percent discount on any additional room; and kids under 12 eat free with purchase of an adult meal. For more information, visit, starwoodhotels.com/westin.