Guess who’s a player at the Super Bowl this Sunday? Ecuador’s Ministry of Tourism, up and running at the half-time advertising break to tell fans and viewers: All You Need is Ecuador.
“This is the first time the country has decided to promote itself in such an ambitious way to a huge U.S. audience,” reports Sandra Naranjo, minister of tourism for Ecuador, “and we will be the only destination to be promoted [during the Super Bowl event].”
Woven into this project are U.S. tour operators, invited by Naranjo, to “be part of this exciting initiative and to take advantage of this fantastic opportunity to showcase the best of Ecuador by creating a special Super Bowl Ecuador packages on your website to promote to your client base,” she adds.
And indeed many tour operators are aboard. Says Morag Prosser, travel expert for Ecuador at ROW Adventures: “The Ministry asked us to help promote the Ecuador campaign by offering special travel deals during Super Bowl week. This type of creative marketing to a mass audience is great for Ecuador.”
ROW is offering the SUPERlative Ecuador Adventure deal, featuring a 6-night tour of Galapagos, using land-based lodges and mixing hiking and snorkeling with wildlife focused activities, priced at $3,440 pp dbl, all inclusive, plus a 3-day extension to the Andes or the Amazon. For more information, call (800) 451-6034 or visit rowadventures.com/Ecuador/adventures/sb49-superlative.
Wildland Adventures is another U.S. tour operator partnering with the Ministry of Tourism promotion and offering “an incredible 7-night cruise in the Galapagos Islands aboard one of our favorite yachts—the Eric, Flamingo or Letty, according to a company spokesperson, as well as three nights in Quito.
The offer is 10 percent off the regular price—from $4,795 pp dbl—Galapagos Adventure Cruise, renamed for this offering the Galapagos Adventure Bowl. And, the Wildland spokesperson says, “if our beloved Seahawks win the Super Bowl, we will take an additional $500 off per person.” This deal is available only for new bookings made between Feb. 1-28, 2015, for departures in 2015; bookings are space available, with the best availability on sailings Sept. 4, 11, 18, 27, Oct. 25 and Dec. 4 and 11. For more information, call (800) 345-4453 or visit wildland.com.
To discover why All You Need is Ecuador, visit ecuador.travel.
