Twice the Celebration for AMResorts

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RCA Winner Logo The company who launched the Unlimited concept and tweaked the face of all-inclusives in the industry is celebrating both a first-time win as Best Resort/Hotel Chain in Mexico in our Readers’ Choice Awards and a

10-year anniversary. Although the former is not surprising, the latter is remarkable. In just one decade, AMResorts has grown exponentially to conquer Mexico and the Caribbean with nothing more than 26 resorts, 9,943 rooms and a bevy of accolades. Speaking to its Recommend win, Alex Zozaya, AMResorts’ CEO and president, explains why the company is foremost on so many travelers’ and agents’ minds. “AMResorts provides a luxury all-inclusive product which matches guests’ needs and expectations by focusing on service, quality and experience as industry and guests recognized by our many award-winning properties.” The company, he adds, “is proudly celebrating 10 years of reinventing the vacation experience with its five brands and Endless Privileges, Unlimited-Luxury and Unlimited-Fun getaway concepts, offering guests a new and better way to have it all in desirable locations.”

Despite its healthy growth spurt, the company that launched the Sunscape, Secrets, Dreams, Now, and Zöetry brands is still not done. This year, it opened several properties in Mexico, including Secrets Huatulco Resort & Spa and Sunscape Dorado Pacifico Ixtapa, which reintroduced the Sunscape Resorts & Spas brand. Next year, Mexico will welcome Secrets Vallarta Bay and Now Amber Puerto Vallarta, both set to open in April and bringing these brands to the destination for the first time, and Secrets The Vine Cancun, which will debut in July. By 2013, AMResorts is anticipating a portfolio of 34 resorts—including the $400 million Gems of Cap Cana, which consists of four new properties in the Dominican Republic in 2013—and a first-time presence in Costa Rica, among other destinations.

Despite its popularity with young, old and in-between, the company’s loyalty to agents is an integral part of its “master plan.”

AMResorts values the travel agent community as proven by their investment in providing agents access to educational resources and attractive incentives and discounts, and I encourage all agents to explore these resources and opportunities,” Zozaya explains. The company’s Enhanced Master Agent program, for instance, helps agents get educated about the brand and be better equipped to sell it. “Master Agents also receive a ‘Master Agent ID,’ which grants them direct access to reduced rates and provides incentives for agents to see the property first hand.

“The recently revamped AMRagents.com website is another great resource center for agents,” he continues. “The easy-to-use platform provides direct access to virtual tours, downloadable brochures, commercials and wedding guides designed to help them quickly identify the property that best fits their clients’ needs. Agents also can virtually meet their sales team, earn recognition, track their bookings, receive leads and access webinars on-demand.” There’s also the recently launched AMRAgents Facebook fan page, another platform for travel professionals to share first-person insight about AMResorts’ brands and properties. l

Best Resort/Hotel Chain in Mexico AMResorts values the travel agent community as proven by their investment in providing agents access to educational resources and attractive incentives and discounts, and I encourage all agents to explore these resources and opportunities.”