Thanks to near perfect year-round weather, a mixed bag of exotic multi-cultural attractions, golden beaches, crystal-clear waters, cosmopolitan cities that rival global capitals and a huge array of sun-drenched resorts and classic hotels, Florida casts a huge shadow over the multi-billion dollar Destination Weddings and Honeymoons industry.
And what a lucrative industry it is for travel agents. According to a nationwide 2010 Real Weddings Study conducted by TheKnot.com and WeddingChannel.com, 24 percent of brides considered their wedding to be a destination wedding at an average cost of $26,984 with 141 guests attending, 42 percent of whom required overnight accommodations for the wedding. Honeymoon numbers were no less impressive with 1.4 million honeymoons in 2010, with an average cost of $4,466. More importantly, when choosing the honeymoon destination, 31 percent found a travel agent influential, with 25 percent booking their travel through an agent and when choosing honeymoon accommodations and travel, 28 percent booked their accommodations with an agent.
What better place than Florida for this market. From the expansive, award-winning beaches of Destin and Fort Walton Beach in the northwest and the exciting, fun-filled theme parks of Central Florida, to the dazzling romantic hideaways on the west coast, the sophisticated and elegant environs of the Palm Beaches and Boca Raton, the casual and beautiful beachside city of Fort Lauderdale, and the uber-cosmopolitan excitement of South Beach, down to the laid-back balmy beauty of the Florida Keys and Key West, the Sunshine State glistens with a huge assortment of destinations that will leave couples with unforgettable memories of their destination wedding and honeymoon experience.
All you need to know to sell this huge treasure of destination weddings and honeymoons product is here in the 2012 Official VISIT FLORIDA Specialist Program: Destination Weddings and Honeymoons course material, containing literally hundreds of products throughout the state, all separated by region for your convenience. Once you’ve read through the course material, then it’s time to take the 40-question exam. After graduating, you’ll be a VISIT FLORIDA Specialist on Destination Weddings and Honeymoons and enjoy special graduate benefits. You can complete the exam by visiting edu.recommend.com/floridaweddings, where you can review the digital edition and submit your answers online.