Of course, beyond the spa, the dining and shopping, there is the main draw to Fort Lauderdale—the water. And on top of the shore-based and yachting experiences to be had—don’t forget, this destination is home to the renowned Fort Lauderdale International Boat Show—there really is a vast array of ocean-bound experiences, including one Grossman feels many people don’t know about, the dive program. “We have 69 miles of highly populated diveable reefs offshore in Greater Fort Lauderdale and you can be certified the day you arrive and dive in 60 ft. of water—it’s an easy dive—and there’s an opportunity for every degree of diver here,” she says excitedly. In fact, tell the diving aficionados in your database that in recent years, artificial reefs have been developed by sinking everything from a 435-ft. freighter 200 ft. beneath the surface, to a 94-ft. DC-4 airplane. Or, visitors can go sailing, deep-sea fishing, snorkeling—in other words, as Grossman says, “You want to be on the water when you’re here.”
So yes, Fort Lauderdale has definitely gotten a facelift and nowadays if your clients are coming down for a grand Florida vacation or, “If you are here to be luxuriously cared for, you can do that. If you are here to kick off your shoes and get out of that circle, but still be in an excellent hotel, you can do that,” Grossman promises.