The most recent hotel addition to the Miami International Airport landscape: Element Miami International Airport by Westin, one of now 10 in a brand concept that requires all of its properties to pursue LEED certification. And of those, six have already reached that goal.
Says Starwood Hotels & Resorts CEO Frits van Paasschenk, “This is a brand that guests love. We have 10 Elements, with guest satisfaction scores at this hotel that are right up next to our luxury hotels. On average last year, on a scale of 1-10, our guests rated their stay at an Element at 8.6. People like the design, they like the facilities, they like the food, they like their total experience.
“This is also a LEED-certified brand and a LEED-certified hotel. But people love the hotel for what it is first, and they love that it’s green next. Two-thirds of people will tell you that they’ll choose one brand of hotel over another simply because of its sustainable activities. I think that number is only set to increase in the next few years. So we have something that is great for guests, with a little bit lighter touch on the world. I’m very confident in the Element brand.”
According to Stacy Trevino, Starwood spokesperson, “The Element guest is an active individual who wants to keep his or her life in balance while on the road. They need to be productive, need to stay in a place consistent with their sensibilities, and they need a life beyond work.”
And Element properties make all of that easy. They provide complimentary healthy breakfasts, including yogurt, fresh fruit, smoothies and hot wraps, as well as complimentary evening reception hours where food and drink pairings are served. Guests can explore the area through the property’s Bikes to Borrow program, or they can use charging stations for their electric cars, if they have one.
“Going a step further,” Trevino says, “we’re unrolling our new bike power initiative. Stationary bikes in all Element hotel fitness centers will be fitted with special generators so guests can actually work out and power up their electronic devices—like iPads or cell phones—at the same time.”
The eco-friendliness isn’t contained to those common areas, though. Each of the 209 guestrooms are fully equipped kitchenettes with dishes, silverware and glasses provided—so there’s no excuse for plastic and Styrofoam—bathrooms feature low-flow rainshowers and faucets as well as dual-flush toilets to help conserve water; recycling bins; energy-efficient appliances and lighting—even guestroom flooring is made of recycled tires, but you’d never guess it. And like every Starwood hotel, sleeping at Element Miami means sweet dreams in a Heavenly Bed.
Other amenities include free WiFi throughout the property and priority “green parking” is allotted for hybrid vehicles.
But just because Element Miami is up and running doesn’t mean it’s time to rest. Future expansion goals for Element by Westin include Element Irvine Orange County Airport in Califorina, Element Vancouver Metrotown in British Colombia, Element by Westin Vaughn in Ontario, and Element Muscat in Oman.
Rates at Element Miami International Airport vary from $139 to $249 per night, based on the season. And through the rest of the year, guests staying three or more nights can enjoy one extra night for free with Element Hotels’ Extend Your Stay package. Extend Your Stay is valid for Wednesday, Thursday, Friday and Saturday arrivals. For more information, visit elementhotels.com/potus. Meanwhile, agents can earn discounted stays by logging in to starwoodpro.com.
For more information, visit elementhotels.com.