“South Beach”—for non-natives, those two words seem to conjure up images of a stretch of sand dotted with beautiful sun worshipers, wild, all-night parties, and over-the-top nightclubs packed with celebrities and impeccably dressed party-goers. But for this editor and Miami native, this glitzy vision of South Beach—although not completely a rarity—is a bit removed from everyday reality. That is…until we got a peek at the Gansevoort Miami Beach this past September.
“The Gansevoort Miami Beach is an Art Deco landmark with a very fun, sophisticated, energetic atmosphere,” says Craig Martin, the hotel’s managing director. “We cater to those who want to be seen, to those who want to meet in style and to those who want to celebrate in luxury.” Indeed, the Gansevoort is the personification of the hyped-up glamorous SoBe that tourists envision. From the hotel lobby’s chic and whimsical decor and massive shark tank, to the vivacious crowd of guests lined up at the elevator ready to whisk them up to the popular rooftop pool, it’s evident that letting loose, having fun and partying till the wee hours is definitely a top priority here.
And despite the party vibe and crowded lobby—this is, after all, not the place to send people looking to catch up on sleep—the staff is attentive and check-in seamless.
poolside paradise The Gansevoort definitely knows all about doing things in style, especially when it comes to poolside lounging. In fact, the hotel boasts not one, but two pool complexes, each donning plenty of cabanas, plush beds and poolside bar.
The rooftop pool and bar is definitely the place to see and be seen at the Gansevoort Miami Beach, acting as a poolside playground by day and VIP lounge by night. A 110-ft.-long pool serves as the focal point to this 26,000-sq.-ft., adults-only space, encompassed by 360-degree views of the Atlantic Ocean and city. Poolside cabanas are outfitted with flat-screen TVs, crystal chandeliers and speakers that stream music spun by the live DJs on the rooftop. Guests can also grab a drink at the 20-seat bar or lounge and hang at one of the many white-cushion couches, oversized pods or tented alcoves.
Meanwhile, the Pool Plaza on the third floor is definitely designed with relaxation in mind. Though buzzing with guests, this area surrounds an infinity-edge pool with gorgeous oceanfront views and is a great place to unwind after a day at the beach or after a night out on the town. Here, guests will also find The One Group’s poolside bar and restaurant, which serves up an array of beers and cocktails, as well as hamburgers, salads and sandwiches.
If your clients would rather spend their time on the beach, recommend they check out the property’s private 55,000-sq.-ft. oceanfront beach club, with plush beds, open-air cabanas and fire pits.
glamorous guestrooms and suites With 340 guestrooms averaging 730 sq. ft., the Gansevoort Miami Beach claims some of the area’s largest accommodations, with impressive views of the ocean, bay or city skyline. Creating the perfect space for a bachelor/bachelorette weekend or lively group getaway, the guestrooms feature oversized beds and contemporary tables, sofas and lounge chairs, and suede walls punctuated with splashes of color, custom 1930s and 40s-style pin up photographs, and massive leaning mirrors. Technical conveniences include a Dream stereo with iPod docking stations and Sony 40-inch LCD TVs. Spacious bathrooms boast walk-in showers, separate soaking tubs, and double vanities.
For a little extra space, book your clients a 1-bedroom Gansevoort Suite. Complete with all the amenities found in the standard guestrooms, these suites feature an additional living area with sleeper sofa, spacious desk, Sony blu-ray disc player, sound system and furnished balcony. Or, provide your clients with the ultimate party pad by booking their stay in the hotel’s uber-luxurious Presidential Suite. At 3,600 sq. ft., this space boasts a stylish living room outfitted with white oak floors, Andy Warhol artwork and Swarovski chandeliers, as well as an entertainment room with foosball and pool tables—the latter doubles as a formal dining table with seating for up to eight. The master bedroom features plush carpeting, a Versace corset chair in velvet and round zebra couch, while the spa-style bathroom shows off white marble, gray stone walls and an expansive bath.