North America

PH Towers by Westgate

written by | Posted on August 1st, 2010

For your clients who scoff at the notion that Las Vegas is a 3-night max destination where accommodations are designed essentially for sleeping, the new PH Towers by Westgate has laid out a welcome mat that’s right up their alley. With its all-suite, non-gaming scheme, folks are finding this newbie as a relaxing retreat from all the glamour, glitz and gaming that tends to define Las Vegas.

Diving onto the scene in January—and no doubt being overshadowed by CityCenter’s simultaneous splash just across Las Vegas Boulevard—the gleaming 52-story glass tower has tacked 1,200 units into Vegas’ burgeoning inventory. Integrated into the massive one-square-block Planet Hollywood Casino complex, the Harrah’s Entertainment-managed property has earmarked 80 percent of its inventory as traditional hotel rooms and vacation homes.

According to Marilyn Winn, president of Paris, Bally’s and Planet Hollywood for Harrah’s Entertainment, PH Towers is making its own distinctive statement in this star-studded neighborhood. “Any client who appreciates an upscale look, complete kitchen, great pool and fabulous location will love this property,” she says. “It’s centrally located at the new epicenter of the Las Vegas Strip. Plus it’s brand new.”

Rolling up on a Friday afternoon, we entered PH Towers at its private entrance off Harmon Avenue rather than Planet Hollywood. Advise your clients to do the same. Otherwise, they’ll have to schlep their luggage through the Miracle Mile Shops to reach the PH Towers lobby. While the mall’s 170 stores and eateries should definitely be on your clients’ retail radar, it’s obviously easier to navigate sans suitcase.

From the moment you step into the lobby with its hip furnishings and bold color palette of red, blue and white, a modern funky vibe takes control. There’s a connection between the space and those sharing it—which just makes sense since Westgate designed PH Towers on a grand scale that never loses sight of the simple fact that it’s a people place.

With cozy sitting areas and natural light flooding through floor-to-ceiling windows, guests are lulled into lingering. “It’s striking to be able to see the entire pool view as soon as you walk in,” says Winn. “Very few properties offer that.”

Your clients can chat over a specialty cocktail and nosh from the Lobby Bar’s tapas-style menu while gazing out to the beautifully landscaped tropical pool area that’s ringed by a white sand beach, sundeck, 32 private cabanas and Poolside Bar & Grill. Although trendy pool parties have yet to be slated, PH Towers guests can flash their room key for access to all the splashy action at Planet Hollywood’s Pleasure Pool.

No doubt PH Towers has a milder demeanor than Planet Hollywood. But don’t let that lead you to believe it’s dullsville. It’s about controlling your level of intensity rather than being consumed by it.

suite life Winn says that PH Towers has been garnering positive buzz for its sleek, comfy and spacious accommodations as well. “Beyond the lobby, there’s a modern feel when you go up in the elevators and walk down the hallways,” she says. “And when you enter your suite, blinds raise and there’s a personalized welcome on the flat-screen TV. It’s delightfully appointed as well.”

PH Towers currently offers a trio of suite categories, including 450-sq.-ft. studios, 870-sq.-ft. one bedrooms and 1,300-sq.-ft. two bedrooms. Touring each, it’s quick to see that upscale touches are standard throughout. The primary difference is size, bedding and quantity of TVs.

With custom-designed furnishings complemented by floor-to-ceiling windows that expose uncompromised views of the Las Vegas skyline, each of these sanctuaries is outfitted with a state-of-the-art home theater, high-definition flat-panel TVs with on-demand movies, wireless Internet access, king bed and queen sofa sleeper (one of each in studios and two in 2-bedroom accommodations), and fully functional stainless steel kitchen (kitchenette in studios).

Other elegant touches include marble-accented bathrooms with signature PH Towers’ bath products, soothing spa tub and separate shower. Nightly rates range from $159-$259, $199-$349 and $309-$549 for studios, one bedrooms and two bedrooms, respectively.

For your clients traveling with friends or family, 2-bedroom suites sleep up to six and still afford privacy with a configuration including both a kitchenette and full kitchen.

“What’s really important for agents to know is that similar condo properties are charging resort fees up to $20 additional a day,” says Winn. “We don’t. So there are really no hidden fees on top of nightly rates.”