We must be honest—we swooned over Palm Beach when we visited earlier this year. There are those gorgeous Vias, or paths that wind their way off Worth Avenue and spill onto courtyards that are sprinkled with bougainvillea, an abundance of greenery, Old World-style fountains and delightful boutiques. There are hidden colorful gardens decked out in Mother Nature’s finest. There’s Moorish-Mediterranean-style architecture that is a banquet of utter gorgeousness. Men wearing jackets—even pink ones—under the warm Florida afternoon sun and young ladies in fabulous hats doing lunch. Bentleys and Rolls-Royces? They’re here, too. All of it complemented by a serene ambiance that settles ever so elegantly over this easternmost town in Florida, located on a 16-mile-long barrier island. Yes, we swooned when we saw all the delightful elements that make up this town and we can’t imagine your clients wouldn’t follow suit.
They’ll also love our home away from home in Palm Beach—the four-diamond Chesterfield Palm Beach, surrounded by grand residences whose mile-high hedges seemingly touch the sky and located just a short and lovely stroll away from the shopping mecca, Worth Avenue. This historical 1920s landmark property, whose peach stucco walls embrace classy accommodations and top-tier dining, is able to exude a bygone upper-crust air without being snobby. Yes, they might serve afternoon tea with traditional English treats—this is part of the Red Carnation Hotels Collection after all—but there’s none of that stuffy arrogance going around, and even our four-legged traveling companion got a taste of the good life from the moment his paw stepped into the lobby with special treats and a lively welcome.
“We are unique in Palm Beach,” says general manager Francine Boissonneault, “with respect to the genuine, intimate personal service we consistently give to every guest. They’ll enjoy a memorable experience in a luxurious, yet unpretentious intimate full-service hotel.” And because of its top-notch service and boutiquey ambiance it’s the ideal property to send luxury clients looking to spend their time in Palm Beach living like the locals.
Cassandra Bookholder, CTA, of Camelback Odyssey Travel, A Virtuoso Travel Office, points out that “[Elite] travelers are looking for a unique and special experience, such as a luxury boutique property, that personally fits their own travel style,” although she’s quick to add that, “they still expect the Four Seasons service.
“It’s the little things that count,” says Bookholder, “such as remembering the name of the client’s dog or child, or having the right type of pillow on the bed the way the client prefers.” According to Boissonneault, that’s exactly what the Chesterfield does so well. “Travel agents will always be contacted by a member of The Chesterfield team before, during, and after the guest’s stay to address any special requests or concerns, and can always rest assured that their clientele will be well looked after. The lines of communication between travel agents and the hotel is of utmost importance.”
This member of Small Luxury Hotels of the World features plush old-style furnishings in public areas as well as in its 53 uniquely decorated guestrooms and suites; marble bathrooms with high-end toiletries; exquisite dining and beautiful decor. We were handed the brass keys, yes, old-fashioned brass keys, to a 700-sq.-ft., 2-bedroom suite. Its layout is perfect for couples or families traveling together as it’s a split plan with a Queen Superior bedroom at either end of an expansive living room. Each bedroom has its own bathroom and there’s a third bathroom off the living room with its own walk-in shower. Of course, clients can expect all the amenities of any first-rate hotel with complimentary WiFi, plush bathrobes, a selection of magazines and books in the living room, fully stocked refrigerator with complimentary bottled mineral water, soda and juice, and 24-hour room service.
travel agent rates in palm beach
Palm Beach County Convention and Visitors Bureau is inviting travel agents to experience The Palm Beaches by taking advantage of discounted room rates (note that these rates were available at time of publication, October 2012):
■ The Breakers Palm Beach—50 percent discount off rates (book by May 1, 2013)
■ The Chesterfield Palm Beach—15 percent off best available rates
■ The Colony Hotel—$100 per night and can be up-graded upon availability (book by Oct. 31, 2012)
For more information on other resorts offering travel agent rates, visit palmbeachfl.com/travel-trade/tarates.