Most of Trafalgar’s guests hail from English-speaking nations. The average age is 53 although youth and first-timers are attracted to the company’s safe and seamless service, and value-laden pricing.
“We are seeing a growth in ‘intergenerational’ family travel, teaching professionals touring in groups, and group travel of all kinds, including culinary groups, and faith-based groups on our recently launched series of Religious Tours,” Wiseman adds.
agent tools He notes that more than 97 percent of Trafalgar’s sales come from travel agents and to this end, the company has several programs in place to assist agents with their bookings.
One example he points to is the entertaining eLearning program, designed to let travel agents learn about Trafalgar’s touring styles and other product features online at their own pace. The eLearning program also teaches how to close a sale more easily by identifying top prospective clients and overcoming any objections those clients may raise.
There’s also Trafalgar’s Travel Agent Rescue program launched in January to help cruise-selling travel agents increase sales and retain clients by selling destination-rich escorted tours to their clients who have already “sampled” destinations on cruises. Travel agents can register at trafalgartours.com/rescue.
The company offers an online booking engine called iTropics, as well. This is a simple, 5-step booking engine that will allow a travel agent to make a new booking in less than three minutes, 24 hours a day, seven days a week. Using iTropics, travel agents will be able to book any Trafalgar tour product, plus additional hotel accommodations on pre- or post-tour, travel protection insurance coverage, and, starting later this year, air-inclusive packages as well.
“And shortly, we will be rolling out a revolutionary and cooperative CRM communications program called ePartners, which is designed to provide a unique competitive advantage for our agent partners and additional services for their clients to enhance their pre- and post-tour experience,” he says. The company’s marketing staff can provide a selection of marketing collateral for travel agents to use to contact their clients, and these can be ordered through the travel agent section of trafalgartours.com, or through their district sales manager. The district sales managers can also arrange in-office training. Also online at the travel agent section, agents can register for Trafalgar’s monthly webinars, covering a variety of topics.