Just how important is wellness travel? According to the Global Wellness Summit, travelers take 586 million wellness trips each year; the sector is predicted to reach $680 billion by next year; it encompasses 15 percent of global tourism, second only to cultural tourism in revenues; and wellness travelers spend 130 percent more than the average traveler as stated in a Virtuoso press release statement.
In response to the booming health and well-being travel trend, Virtuoso has launched a new wellness program featuring its renowned advisors and select preferred partners. Virtuoso Wellness launched during an experiential event, the Virtuoso Wellness Zone, at Virtuoso Travel Week in Las Vegas. The space included health and wellness products and demonstrations of services for guests to try such as custom blending of aromatherapy body butters, a traditional Mexican ritual energy cleansing, paddle-boarding yoga instruction, a unique Thai massage employing silk strands, and a Turkish hammam demonstration with a customary soap foam washing.
“Through our Virtuoso Wellness community, we can connect like-minded individuals and develop a true community that, through regular interactions and peer-to-peer collaboration, can share knowledge, develop expertise and ultimately work together to better serve consumers seeking healthy travel experiences,” said Albert Herrera, senior v.p. of global product partnerships at Virtuoso in a press release statement.
The Virtuoso Wellness community includes Ananda in the Himalayas, BodyHoliday Saint Lucia, Canyon Ranch, Carillon Miami Beach, Clinique La Prairie, Golden Door, Grand Hotel Quellenhof & Spa Suites, Guanajuato Tourism Board, Lake Austin Spa Resort, Lefay Resort & SPA Lago di Garda, Miraval Resort and Spa, Rancho La Puerta, Schloss Elmau, Six Senses Hotels Resorts Spas, The Ranch Malibu, Un-Cruise Adventures, Uniworld Boutique River Cruises and VeraVia at The Park Hyatt Aviara. Their programs include a health-focused menu; yoga, meditation or fitness classes; an activity enabling guests to connect with nature, such as hiking or canoeing; and/or a full-service spa with multiple rooms and custom treatments. For more information, visit virtuoso.com.