In order to compete in the contest, agents must develop innovative ideas for marketing campaigns with plans focusing on the Transatlantic Crossings starting this year through June 2014; 2014 Europe Voyages; 2014 World Cruises, Lines/Segments and Regional Voyages; or Grills Suites. Each entry should describe the campaign’s travel destination, theme, how the funds would be spent, and the type of marketing strategy that would be used. In addition, agents can use Cunard’s branded postcards or collateral material to send a cover letter from their agency.
The contest runs through June 28 with two $10,000 grand prizes and 16 $5,000 prizes that must be used to fund the winning marketing ideas. Cunard is available to work with the winners to assist them in the execution of their strategy. Entries will be viewed by the Cunard Executive Committee, and winners will be notified by July 17. For more information, visit onesourcecruises.com.