Curio: Hilton’s New Brand

written by | Posted on July 2nd, 2014

The Sam Houston Hotel joins Hilton's Curio collection.

The Sam Houston Hotel joins Hilton’s Curio collection. (Photo courtesy of 2014 Hilton Worldwide.)

Curio—A Collection by Hilton, is Hilton Worldwide’s new brand of four- to five-star hotels.

As of now, Curio hotels include: the SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Texas; Hotel Alex Johnson in South Dakota; The Franklin Hotel in North Carolina; and a soon-to-be named hotel in downtown Portland, Oregon. Both The Sam and the Alex Johnson hotels are currently listed on the National Register of Historic Places. Hotel Alex Johnson will update its guestrooms, public areas and meeting rooms before joining Curio next year, while The Franklin Hotel is expected to join in late 2014; and in early 2015 construction will begin for a hotel in downtown Portland and will debut as part of the Curio collection in late 2016.

These properties will offer many of the benefits of the Hilton brand, including the Hilton HHonors guest loyalty program. Curio adds to the Hilton portfolio, which now totals 11 brands; properties will range from boutique hotels to large beachfront resorts. For more information, visit curiocollection.com.