IsramWorld is rebranding one of its most popular divisions, and its corporate identity as well. All 10 IsramWorld subsidiaries will now be operating under The IsramWorld Portfolio of Brands.
Orient Flexi-Pax Tours is now replaced with Asian Vistas , which will offer tours, customized trips, private car tours, and city packages throughout China, Japan, Southeast Asia, and India.
Also changing is Escapade Vacations, which will be absorbed into EuropeToo. The company will also be relaunching the Belder-Gray brand, which concentrates on philanthropic tours and voluntourism, as well as Viajes en Español, which offers tours for the Spanish-speaking traveler. The company-wide rebranding is focusing on the company’s diversity and range of offerings, and steering away from travel agents’ and clients’ assumptions that IsramWorld only offers tours to one destination and one ethnic group.
Additional brands under The IsramWorld Portfolio of Brands are LATOUR, ISRAM, Elite Travel Collection, Holy Lands Sun Tours, PrideWorld, and A Woman’s View. For more information, call (800) 223-7460 or visit isramworld.com.
