Cancun and the Mexican Caribbean is proudly touting that it is the first destination in the Americans to receive the “Safe Travels” stamp from the World Travel and Tourism Council (WTTC).

This newly created global safety and hygiene certification is backed by the United Nations World Tourism Organization (UNWTO) and more than 200 CEOs in the tourism sector.

“We have learned from past crises that global standard protocols and consistency provides confidence for the traveler. Our new global safety stamp is designed to help rebuild consumer confidence worldwide,” said Gloria Guevara, WTTC President & CEO, in a statement. “We are delighted that UNWTO are supporting the private sector global protocols and our efforts as public-private collaboration is critical to ensure a faster recovery.”

Eligible businesses such as hotels, restaurants, airlines, cruise lines, tour operators, outdoor shopping, transportation and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented. Destinations will also help to award the stamp of approval to local suppliers.

The launch of global protocols to recover the travel and tourism sector have been embraced by over 200 CEO’s including some of the world’s major tourism groups.

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Carlos Joaquín, governor of Quintana Roo, said in a statement, “Cancun and the Mexican Caribbean have implemented the new safety measures for travelers that WTTC has recognized and approved through the Safe Travels stamp.”

Zurab Pololikashvili, UNWTO Secretary-General, added, “We welcome WTTC’s global safety stamp and Safe Travels protocols and its contribution to restoring confidence. This is key to build trust and we will only succeed if we work together.”

For more information on the Safe Travel stamp, click here. For more updates on new protocols, visit Recommend’s Safe Travels page. Stories about future travel can be accessed at #AmazingDaysAhead.