Singapore Airlines Soars to New Heights

From authentic Japanese fine dining experiences for business class passengers, to a multimillion dollar collaboration that plans to bring the latest in communication offerings to customers, it’s no wonder why Singapore Airlines is picking up its third consecutive win forBest Airline for Business in this year’s Recommend’s Readers’ Choice Awards.

“For decades, travel agents have been critically important partners for Singapore Airlines,” says Ken Bright, v.p. of marketing for the U.S., Singapore Airlines. “To be recognized among their favorite airlines is not only an honor, but it’s also recognition of the strength of our partnership with the agent community.”

And it is the airline’s consistency of excellent service and reliability that Bright believes is what has maintained its popularity among its business travel clients and the travel agent community.

“While new aircraft, advanced entertainment systems, gourmet dining and fine wines are all important parts of providing a world-class passenger experience,” says Bright, “SIA believes that what must always truly set us apart must be a quality that other carriers cannot replicate. That’s one of the reasons we dedicate far more time to cabin crew training than any other airline.”

Coming up for 2011, the airline has renewed its commitment to enhancing passenger connectivity with the announcement of a new suite of communications options, including web browsing, text messaging and even the capability for in-flight cell phone calls, should passenger demand warrant. “We believe that this combination of the consistent delivery of amenities and services that make passengers more comfortable, more connected and more efficient goes a long way toward building a strong brand,” says Bright.