For clients who may need a little more than just your recommendations when choosing the location of their romantic getaway, the Cayman Islands Department of Tourism is throwing in a celebrity endorsement to reel people in. Partnering with Grace Byers, star of the FOX series, “Empire,” the Cayman Islands has launched an ad campaign running now through September 2018 to showcase what the island nation has to offer the lovebirds.
The campaign follows Byers and her co-star turned husband, Trai Byers, as they experience the Cayman Islands together. Snorkeling on Seven Mile Beach and exploring the foodie scene that earned the Cayman Islands its title as “Culinary Capital of the Caribbean” are just a couple of the activities highlighted in the campaign, which also features photos from the couple’s private wedding and honeymoon in Grand Cayman, Grace’s hometown.
“Being from the Cayman Islands, my Caymanian roots are extremely important to me,” said Grace in press materials. “It was a natural fit to team up with my friends at the department of tourism to help introduce others to the place I am so proud to call home.”