The Ritz-Carlton brand is coming to Montenegro with plans to open a 120-room property in 2023.
“With its striking views of the Adriatic coast, Montenegro has quickly become a favorite Mediterranean destination for global travelers,” said Carlton Ervin, chief development officer, Europe, Marriott International, in a statement. “The signing of The Ritz-Carlton, Montenegro highlights the demand for our luxury brands in this exciting region. Combining the country’s serene, natural beauty together with the brand’s legendary service makes Montenegro the perfect destination for The Ritz-Carlton guest.”
Slated to rise on the Western tip of the Lustica Peninsula, the hotel and residences are expected to boast panoramic views over the Adriatic Sea. Planned to be accessible by car in 30 minutes from Tivat International Airport or two hours from Dubrovnik International Airport, the coastal property is expected to allow guests and residents to make an unforgettable entrance via the sea at a planned private jetty. One main restaurant, two specialty restaurants, a beach bar, indoor and outdoor pools, a salt-water Lido pool, a world-class spa and fitness room, and well-equipped Ritz Kids and Teen clubs will be featured.
Plans call for expansive outdoor event spaces with unobstructed views to create ideal settings for hosting memorable gatherings, alongside creative pop-up activations offering seasonal bar and restaurant options. Adventurous activities, such as mountain biking and nature trail hikes, are also planned. Ambassadors of the Environment, a hands-on, educational program developed by Jean-Michel Cousteau’s Ocean Futures Society in collaboration with The Ritz Carlton, is expected to offer programming that highlights the natural reserves surrounding the property, striving to encourage guests of all ages to understand how their actions can help preserve natural resources for future generations.
“The success achieved on this project, bringing the legendary Ritz-Carlton brand to Montenegro, is a result of dedicated work by all parties involved, both from our company, Marriott International, and the Government of Montenegro,” said Mohamed Al Sager, chairman, Al Yasra, who is funding the project. “This is not only a business success, but a personal accomplishment as well. When I first visited Montenegro on holiday, I fell in love with the natural beauty of the country and knew I wanted to be a part of its future development. What began as just a dream has today become a great project on a clear path of execution.”
The hotel and residences are planned as part of a mixed-use development that is poised to include sprawling villas, manicured gardens, a yacht club, and a beach cove. The Ritz-Carlton Residences, Montenegro is expected to offer 180 apartments and 48 villas and is scheduled to complete the first phase of construction in 2023, with the final phase scheduled for completion by 2028.