Florida’s Brightline Rail Introduces Premium Service

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Brightline
Brightline's new Select service is designed for business and leisure travelers.

Brightline announced its new Select service, which elevates the experience both on board and at the stations between downtown Miami, Fort Lauderdale and West Palm Beach.

Designed for leisure and business travelers seeking a premium travel alternative, the new Select service is the latest update to the guest experience on this hospitality focused passenger rail service. Select service is now available and bookable on the enhanced Go Brightline app.

Brightline Select service begins from the moment guests arrive with inclusive station parking. The enhanced Select Lounge in the three South Florida stations will offer curated food and beverage items throughout the day including unlimited complimentary breakfast spreads, seasonal healthy offerings, imported Italian charcuterie and cheese, plus a self-serve wine and champagne station. During the weekends, the lounges will feature special surprises for guests like a mimosa or Bloody Mary station. Business services and amenities are also available in the Select Lounges, including independent work stations, complimentary wireless printing and scanning, stationary supplies, iPad usage, magazines and newspapers.

“We are reimagining train travel based on the feedback and interest of our guests,” said Brightline’s president and COO Patrick Goddard in press materials. “It’s more than connecting cities and people but providing a hospitality focused approach to transform the journey. The new Select service has been thoughtfully designed and implemented, from the wine selections to the onboard food offerings.”

Select service continues when guests leave the lounge as ticket holders receive escorted pre-boarding from a dedicated attendant to the platform that will feature grab-and-go-items such as snacks, wine and accessories. Onboard service will include complimentary scented cold hand towels, magazines, headphones and kids’ bags for those 12 and under. Chargers are also available upon request. On board, service will include fresh pastries and assorted breakfast items in the morning and a specially curated bento box during the afternoon and evening.

The new Select service is priced at $30 per short segment between Miami and Fort Lauderdale or Fort Lauderdale and West Palm Beach, while long segments between Miami and West Palm Beach cost $35 per segment. Brightline also rolled out its Smart+ service, which includes one complimentary snack and alcoholic beverage onboard per leg of the trip. Envisioned as an option for business and leisure travelers alike, Smart+ is $25 per short segment and $30 per long segment.

For more information, visit gobrightline.com.

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