Hard Rock International Introduces New Brand

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Hard Rock International-Reverb by Hard Rock
Renderings of the first Reverb by Hard Rock, which will open in Atlanta.

Hard Rock International has announced its entrance into the select service category with the launch of a new brand: Reverb by Hard Rock.

The new collection of hotels will stay true to the Hard Rock brand as music-centric properties that also weave in new technology throughout the guest experience.

“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” said Todd Hricko, senior v.p. of global hotel business development for Hard Rock Hotels, in press materials. “Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer.”

The first Reverb by Hard Rock hotel will make its debut in Atlanta in February 2020. The property will be located in the growing neighborhood of Castleberry Hills adjacent to the Mercedes-Benz Stadium. It will feature 200 guestrooms, including the Roadie Room with six queen bunk beds and extra space for guests to relax, the Constant Grind Coffee and Bar, a rooftop bar with panoramic views, and live musical performances.

For more information, e-mail reverb@hardrock.com. Hard Rock International is also planning to open a new hotel in New Orleans in 2019; get the details here

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