Now Sapphire

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Oceanfront suites offer a private terrace jacuzzi.

The oceanfront Now Sapphire Riviera Cancun delivers. There’s the stylish ambiance—Mayan-inspired architecture with open spaces framed by bubbly water fountains and lush landscaping. Superb service—it’s Mexico, great service is something they know how to do here. Delightful suite indulgences—some accommodations feature a terrace soaking tub overlooking the beach, enough said. Culinary pageantry—everything from sushi to traditional Mexican fare. A candy store-like assortment of activities—from snorkeling and golfing to kayaking, sushi and salsa lessons, and throw in early morning yoga and Pilates classes. Oh, and there’s the renovated spa, which is the resort’s newest piece de resistance. At Now, it’s all about getting into vacation mode and immersing oneself in the “here and now.”

“Many people go on vacation and are still connected to their external lives back at home—work, busy schedules, etc.,” says Colette Baruth, v.p. of sales and marketing for AMResorts, Now Resorts & Spas’ umbrella company. “Now Resorts & Spas are about living in the moment and enjoying every experience in that moment. Now Resorts & Spas encourages guests to completely disconnect and truly experience a complete state of bliss and Unlimited-Luxury as soon as they arrive to the resort.

“However, we understand that people don’t want to be 100 percent sedentary on their resort vacations anymore. For which it is imperative to offer a range of activities from sports, to games, to live music to children activities, etc. The Now Resorts & Spas brand was designed with this very concept in mind, attracting a dynamic, hip and fresh audience. Activities that are inclusive of all in the family like ‘Mommy and me yoga’ are a must. While features like kids-only activity areas continue to be appreciated.”

And guests will be instantaneously whisked into the state of bliss Baruth mentions the moment they step out of their airport transfer vehicle and into the embracing hands of the gentle sea breeze that flows through the airy property. They’ll want to sit back and take in their gorgeous surroundings, sip their welcome cocktail, marvel at the lovely ambiance. Throughout their stay, in fact, guests will probably want to spend ample time in the lobby, which overlooks the grand main pool and beyond to the turquoise sea. It’s a showcase of a lobby, with comfy furniture, Marrakech-style lanterns that cast a shimmery glow come sunset, and a subtle touch of music.

make yourself at home

The 496 suites are no less eye-popping, especially if you book your clients into the Preferred Club. Oh the goodies they’ll have at their fingertips: 24-hour private concierge service; a private sumptuous pool for adults only (Bali beds, anyone?); personalized check-in with concierge service; daily continental breakfast service in the lounge; afternoon hot and cold hors d’oeuvres; pillow menu, upgraded mini-bar and room service menu and other amenities. Accommodation choices include the 520-sq.-ft. Preferred Club Jr. Suite Tropical View, decorated in Caribbean color tones and dark mahogany furniture, with one king or two double beds; the 520-sq.-ft. Preferred Club Jr. Suite Ocean Front, in the same style as the garden-facing suite but with a private balcony with whirlpool overlooking the ocean; and the 990-sq.-ft. oceanfront Preferred Club Governor Suite, with an added living room with TV, dining room and patio lounge in a double terrace with outdoor jacuzzi. Other accommodation options outside the Preferred Club status include the 520-sq-ft. Deluxe Jr. Suite Tropical View and the Deluxe Jr. Suite Ocean Front.

Whether or not clients book the Preferred Club, AMResorts’ Unlimited-Luxury is not shy on its offerings.

“Now Resorts & Spas offer daytime and nighttime activities for every age,” stresses Baruth, “from water activities and beach adventures to golf and spa—the possibilities are endless with Unlimited-Luxury. Guests of both Now Sapphire and Now Jade are offered complimentary greens fees at Grand Coral Rivera Maya. And as part of the privileges of Unlimited-Luxury, guests staying at either Now Jade or Now Sapphire have the chance to enjoy dinner and live evening entertainment at both resorts through the Now Resorts & Spas’ Night Out Dine Around program. This includes complimentary cuisine at a restaurant at a participating Now Resorts & Spas of their choice, and the opportunity to take in that resort’s evening entertainment.”

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