Now Sapphire

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Additionally, as part of the Unlimited-Luxury offerings, there are, among other amenities, bottomless fruit juices and soft drinks; top-shelf spirits and premium beer, whenever guests want; Gilchrist & Soames bath amenities; plush bathrobes and slippers; reservation-free gourmet restaurants; nightly theme parties and live entertainment; Explorer’s Kids Club with supervised activities; and all taxes and gratuities.

hanging out

And when it comes to that multitude of activities for kids, teens and adults, they do run the gamut. There’s a whole area just for kids ages 3 to 12, where they can “run wild,” under supervision of course, and do things like hang with their friends for big screen movies under the stars; get silly on the ocean trampoline; participate in sandcastle contests; jump in at the free-form pools and kids’ pools or go on a weekly campout adventure. At the Core Zone Teens Club, for ages 13 to 17, there are activities such as video games, foosball, and ping-pong, as well as beach volleyball, biking tours, archery, tennis and beach soccer. And for parents with little ones who want to get away to an adult-centric dinner, babysitting services are available for an additional charge, starting at $10 per hour.

Beyond getting a little R&R pool- and oceanside, guests have access to sailing demos, indoor soccer, merengue dance lessons, martini time at the lobby bar, casino night, and Zumba lessons, to name only a trickle of the offerings. Of course, hanging poolside or oceanside isn’t too shabby either as the resort lines an enviable stretch of shoreline and the main pool—there are four in total—is a beauty, with in-pool loungers and palapas.

treats all around

Or, guests can spend the day enjoying the newly renovated Now Spa by Pevonia. Intimate and delightful, this 7,000-sq.-ft. facility features seven treatment rooms with 15 massage tables. The spa is perfectly situated amidst verdant gardens, literally tucked away in its own intimate space, with a central courtyard that beckons one to forget about all the activities they could be doing because this is what living la dolce vita is all about. There are, of course, the requisite indigenous treatments and the option for an oceanfront massage, but it’s the hydrotherapy circuit that Baruth says guests should not miss. Here, she says, “guests can truly indulge.”

For dining, there are six reservation-free restaurants and five bars, as well as the option for a secluded seaside candlelit dinner. Whether it’s French cuisine at Paramour—where guests can dine al fresco in overwater palapa-styled terraces—or Fresco for traditional Mexican fare, clients are not going to be disappointed. The cuisine is exquisite, and the restaurants charmingly decorated. One of the most eye-popping is actually at Now Jade, sister property to Now Sapphire. It’s the adults-only Cin Cin restaurant, with an old Flamenco cabaret ambiance all done up in red and black (over the top, indeed, but fun). In fact, for clients itching for a more contemporary style hotel, the 550-suite Now Jade is the place to book.

“Now Sapphire and Now Jade both offer the Unlimited-Luxury experience to their guests,” says Baruth. “Where they differentiate is in design style. Inspired by the magnificent ancient Mayan culture, Now Sapphire is highly influenced by Mayan architecture and breathtaking ocean views, whereas Now Jade has a more contemporary decor and feel.”

getting there

Both Now Sapphire and Now Jade are on prime locations, says Baruth, “that are easily/quickly accessible from Cancun International Airport, yet not in the middle of the hustle and bustle.” Major carriers offer numerous flights from gateways in the U.S. and Canada to Cancun. The hotels offers hotel/air packages.

Summer rates, land-only, at Now Sapphire, start at $203 pp, per night and summer Preferred Club rates start at $264 pp, per night. At Now Jade summer rates start at $195 pp, per night, and summer Preferred Club rates start at $273 pp, per night.

contact information

Now Resorts & Spas: (877) NOW-9953; or