AMResorts, an Apple Leisure Group company, and Hesperia Hotels & Resorts, a Spanish hotel group, has unveiled its second Secrets Resorts & Spas branded property in Europe with the adults-only Secrets Lanzarote Resort & Spa. Following a $11.1 million renovation, the new resort is located close to Lanzarote airport and alongside the marina of Puerto Calero. The property is owned and managed by Hesperia Resorts & Hotels.
“We are thrilled to debut this new property on the island of Lanzarote, which marks another successful milestone in Spain for ALG and the AMResorts collection,” said Javier Coll, executive vice president and chief strategy officer of ALG, who is responsible for the business operations in Europe, in a statement. “With the acquisition of a majority stake in Alua Hotels & Resorts last year, and the opening of Secrets Mallorca Villamil Resort & Spa in May, we continue to solidify our position as an industry leader delivering successful hotel conversions and exceptional brand management services at a global level.”
Secrets Lanzarote Resort & Spa underwent an extensive renovation spanning all areas of the hotel, including the 335 guest rooms, several of which were converted into swim-up suites offering private terraces and direct access to a private pool. In addition, 125 of the rooms have been designated as part of the Secrets Preferred Club, an elevated experience that includes luxury amenities and offerings such as access to the Preferred Club Lounge, private pool and solarium, daily continental breakfast served in a private restaurant, upgraded bathroom amenities and exclusive concierge services.
The property includes a new spa, a renovated gym, and wide array of sports and fitness offerings. The property’s design is inspired by the Canarian culture, featuring nods to iconic local figures such as the multidisciplinary artist César Manrique and a mural by the painter Rufina Santana, entitled Las Palmas de Gran Canaria, 1960, which references the islands’ mythology.
“The opening of the second Secrets-branded property in Europe through our alliance with Hesperia Hotels & Resorts, and 14th AMResorts-branded property in Spain, solidifies our expansion in the region,” said Javier Aguila, president of ALG’s European Division, in a statement. “Lanzarote is a strategic destination for our growth, and the opening of Secrets Lanzarote Resort & Spa will allow us to bring our value propostion to key markets such as the UK, Germany, Switzerland, France, Spain and the Canarian market itself.”
The new property marks the eighteenth Secrets Resorts & Spas property, with branded resorts in Costa Rica, Dominican Republic, Jamaica, Mexico and Spain. The next phase of the ALG and Hesperia Hotels & Resorts alliance will bring the first Dreams Resorts & Spas-branded property to Spain in 2020, with the conversion of Hesperia Playa Dorada to Dreams Lanzarote Resort & Spa.