As a history buff, Atlantic City’s storied past has always fascinated me. Founded in 1854, tourists would stroll the world’s first boardwalk built as a way to prevent sand from being trekked into the lobbies of its elegant hotels. This is the birthplace of the Miss America Pageant and the inspiration for the world’s best-selling board game: Monopoly.
In 1898, the Steel Pier opened. One of its most famous attractions was the World-Famous Diving Horse where a horse and rider would plunge from a 40-foot-tower into a 12-foot-deep pool of water. Although the last time a horse took a dive on the Steel Pier was in 1978, today the Steel Pier still delights.
Whirling lights, whizzing rides, and the sweet aroma of cotton candy and funnel cakes intermingle with the scent of freshly popped popcorn. Claw machines, Skee-ball are all here to enjoy as is the Steel Pier’s newest attraction – a 227-foot observation wheel with 40 temperature-controlled gondolas that seat up to six people each. The ride lasts 15 minutes, and its 14,500 lights that change color and illuminate this section of the Boardwalk, including the Hard Rock Hotel & Casino Atlantic City, injecting high energy and pulsating beats into this historic seaside destination.
The moment you step into the lobby, you know you are not in a typical hotel. Taking center stage is Elvis Presley’s 1963 Rolls Royce, which according to Adam Zengel, (how’s this for a title?), vibe manager of the Atlantic City property, is the dazzling centerpiece the lobby was built around. “This is one of our most popular pieces of memorabilia here and was also the focus of a documentary about Elvis called, ‘The King,’” says Zengel, who led us on a tour past the outfit Bruce Springsteen wore on the Born to Run album cover, and ensembles donned by Lady Gaga, Whitney Houston, and Cher, and guitars of all styles and colors. John Lennon’s handwritten lyrics to the song “Imagine” are also on display, as well as a motorcycle owned by the late E Street Band saxophonist Clarence Clemons. Zengel’s favorite piece in the collection? A girl’s blue and yellow cheerleading outfit worn by Kurt Cobain for a Rolling Stone photoshoot shortly before his death.
Not only does Zengel oversee the property’s impressive collection of memorabilia, but he is also responsible for curating close to 40 playlists for different areas in the resort as well as booking acts for its theaters, stages, and outdoor beach bar. The property features live music, 365 days a year.
He also runs “The Sound of Your Stay®,” a complimentary program that consists of expertly curated music playlists to “amplify” your stay, or a Fender guitar, headphones and an amplifier that will be delivered to your guestroom to help you rock out.
The Hard Rock Hotel & Casino has transformed the former Trump Taj Mahal into this music memorabilia repository, in addition to a thriving 2,000-room hotel, casino, spa, dining mecca, and meetings venue after a $500 million renovation.
Fitting with the theme, even the Rock Spa and Salon® is a place to “retune.” Touted as the world’s first fully immersive music-centric spa menu, with 35 treatments rooms on two levels in this 50,000-square-foot sanctuary, it features amplified vibrations, pressures, and patterns as the foundation of its treatments. The Rhythm and Motion massage includes bass vibrations that ripple along with the table with treble beats coming from above to send pulses racing through the body.
Tennessee Avenue Transformed
Dilapidated buildings, junkies, and boarding houses once proliferated on Tennessee Avenue. Not anymore. Today’s offerings include MADE Atlantic City, a chocolate and wine bar; Hayday Coffee, an independent coffee house; The Leadership Studio, a yoga and community studio; Rhythm & Spirits, a live music hall, and Tennessee Avenue Beer Hall, featuring more than 100 craft beers on tap, and an outdoor patio with lawn games and picnic tables. Developer Mark Callazzo has ignited the Tennessee Avenue renaissance after purchasing property here between Pacific Avenue and the Boardwalk.
These new businesses have joined together with the 120-year-old Steel Pier, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort, Resorts Casino & Hotel, and Showboat Atlantic City to form a partnership called, North Beach.
“It was pretty scary here last summer,” admits Deb Pellegrino who owns MADE with her husband, Mark. She is a former executive pastry chef for Caesars Entertainment in Atlantic City, and he is a former sous chef for Carmine’s. “Not anymore,” she says. “The vision is to make this a destination like Beale Street or Bourbon Street.”
Guests sip cocktails as they watch the pair make chocolate from actual cacao beans. Chocolate making classes welcome groups of up to 25 to don aprons and hairnets and get involved in this tasty process. And the chocolate is superb, admits Rachel Ray, including MADE on her “5 Things Rachel Ray is Loving Right Now” list.
Another must-see is the Little Water Distillery, a family-owned and operated craft distillery set in a former Prohibition-era warehouse. Not only does it produce small-batch rum and other artisan spirits, but it also offers fascinating tours and tastings.
Strolling the Atlantic City boardwalk has always been a highlight; hitting the boards early morning, as the sun dances along the water’s edge, promises delight. There is no better way to start your day than with an early morning yoga class, and Hard Rock can arrange that right on the beach. The gentle lapping of the waves and the cry of the seagull adds a layer of tranquility to your practice.
If yoga isn’t your thing, there is no better place for a jog than along the beach or on the famed Boardwalk. The folks of the Rock ‘n’ Roll Marathon Series® agree as it was just announced that Atlantic City will become the newest destination for the series with the inaugural Rock ‘n’ Roll® Atlantic City Half Marathon & 5K event taking place on May 15-16, 2020. This marks the first brand-new Rock ‘n’ Roll Marathon Series event in the U.S. since 2015.
Bringing the Fun to the Run™ through music, entertainment, and community immersion, the Rock ‘n’ Roll Atlantic City Half Marathon will take place during the twilight evening hours, treating an anticipated 10,000 participants to a one-of-a-kind race experience that highlights the beach and Boardwalk atmosphere.
Race week will kick-off on Thursday, May 14, 2020 when the Health and Fitness Expo opens to the public, featuring the latest products and trends in the running industry. After starting out at Bader Field, race participants will experience the shore towns of Ventnor and Margate before they eventually make their way to the world-famous Boardwalk for the final six miles. Playing to the rich musical history of New Jersey, the musically-themed event will amp up the on-course bands and DJ’s for competitors to enjoy as they race their way to a finish line after-party festival.
“As Atlantic City continues to diversify and attract high-profile sporting events to our city year round, the Atlantic City Sports Commission is thrilled to announce our partnership with the Rock ‘n’ Roll Marathon Series,” says Jim Wood, president and CEO of Meet AC and the Atlantic City Sports Commission. “Participants will have the unique experience to run on our world-famous Boardwalk and throughout our beautiful seaside resort as a variety of music ignites the race course. We look forward to playing host to all of the runners and their family and friends as they help bring a positive economic impact for our community.”