Virgin Voyages announced today that it is officially open for business for travel partners in the United States, Canada and the United Kingdom. The new travel brand refers to travel partners as First Mates and has opened registration on firstmates.com, a dedicated online platform for travel sellers.

“On board a ship, a First Mate is the Captain’s most trusted confidant and right hand, which is how we see our travel partners because their input and guidance has been critical to the development of our sales strategy, policies and onboard experiences,” said Stacy Shaw, v.p. of sales and business development for Virgin Voyages, in press materials.

Firstmates.com will be the digital home for First Mates to learn, engage and do business with Virgin Voyages. Beginning Feb. 5, 2019 firstmates.com will offer all of the tools needed for First Mates to become immersed in everything Virgin Voyages has to offer including downloadable digital and in-store marketing materials, interactive learning materials, and more. On Feb. 6, Virgin Voyages will kick off Cabin Fever, an immersive learning campaign teaching First Mates about Scarlet Lady’s cabins and suites as they prepare to go on sale. First Mates will be able to make bookings for the new travel brand’s 2020 inaugural season through firstmates.com as of Feb. 14, 2019 and can contact the company’s Sailor Services team from Feb. 5 if they have clients holding pre-sale deposits.

“We aim to be brilliant to do business with, and we are calling all travel sellers looking for a fresh travel option for their customers and a simple approach to business to join us on our journey as a First Mate,” added Shaw in press materials.

In addition, all First Mates registered to do business with Virgin Voyages before the on sale date of Feb. 14 will have the opportunity to enter to win tea with Sir Richard Branson ​(must opt in to sweepstakes by 11:59 EST on Feb. 13)​.

For more information, visit firstmates.com. To read about Virgin Voyages’ first destination commitment for the inaugural 2020 season, click here.