As part of Carnival Cruise Line’s yearlong campaign promoting the value of working with travel advisors, the company is now selling branded T-shirts that will help agents spread the word about the campaign while also supporting St. Jude Children’s Research Hospital.

The Carnival-branded T-shirt has the Why Use a Travel Advisor (WUATA) campaign logo on the front, while the back showcases WUATA Word, the online word cloud created by travel advisors and their clients using one word to describe “why travel agents rock.” The WUATA T-shirts will be sold at all WUATA Party events and online. The $25 shirts are available in three colors and a variety of sizes and can be purchased by any North American travel advisor, including Canada and Puerto Rico. Shirt sales will support St. Jude Children’s Research Hospital with Carnival pledging a minimum $10,000 donation to its longtime charity partner.

“The response to WUATA Word has been overwhelming, with thousands of submissions already, and we thought it would be fun for agents to show off some of those key words that illustrate their value while also supporting St. Jude,” said Adolfo Perez, senior v.p. of sales and trade marketing for Carnival, in press materials. “What better way to spread the message of Why Use a Travel Advisor than by wearing a WUATA T-shirt in our local communities.”

Aimed at helping travel professionals attract new clients and deepen the loyalty of existing clients, WUATA is a yearlong multifaceted program with special events that bring clients and industry experts together to promote the travel agent community. These 2019 events will be hosted in Toronto on July 24; in New York on Sept. 18; and in Los Angeles on Oct. 29. Other aspects of the campaign include social media promotions, contests, exclusive merchandise, giveaways, text alerts and WUATA Word, the crowdsourced word cloud that grows as the movement expands.

For more information, visit carnival.com. To submit a response to the WUATA Word cloud, visit wuataword.com, and to buy the WUATA T-shirt, click here. Carnival Cruise Line also recently launched its Most Trusted Travel Advisor Contest with a free trip aboard the new Mardi Gras up for grabs as the grand prize; click here to get the details on how you can win.