This summer Walt Disney World Resort will open a new NBA Experience at Disney Springs. In this new area, basketball fans will be immersed into the world of professional basketball with hands-on activities.
This new experience was developed by Walt Disney World Imagineering along with the NBA. “Developed with the NBA, and inspired by the league’s 29 arenas around the country, NBA Experience will highlight the heart-pounding action and excitement of the NBA world,” said Stan Dodd, executive producer, Walt Disney Imagineering in press materials. “From training simulations and clock-racing competitions to fan-favorite NBA moments—we’re bringing new experiences and thrilling games to life to make fans truly feel like a star player.”
The NBA Experience will feature something for everyone as visitors get a glimpse into the atmosphere of the NBA Draft, participate in their own scouting reports, go through pregame preparations, and step onto the court to make shots and highlight reel-worth slam dunks.
Guests will get the chance to recreate the NBA Draft with a photo moment, track and improve their jump shots and packing skills in a replicated NBA Combine challenge complete with a scouting report that highlights their stats at the end of the session, test their ball-handling skills with an interactive trainer who will challenge them with dribbling routines, use an oversized slingshot to launch basketballs at hoops at varying heights, and be immersed in the legacy and history of the NBA and WNBA championship-winning teams. They’ll also get to access a team locker room, test their knowledge in a trivia game with up to 25 participants competing, enjoy two 180-degree cinematic presentations that showcase the in-arena experience moments before the game as well as see special stories from the players’ perspectives, watch an interactive multi-screen module with replay clips from the NBA games as the guests get the chance to make the right calls using tools at their stations, and play interactive basketball games from the Pop-A-Shot to modern video games.
“The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president, Global Partnerships, NBA in press materials. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game.”
In addition to these experiences, were will also be a retail store featuring exclusive NBA-themed merchandise designed by Disney.