Statistics indicate that nearly half of all millennials travel with their kids, creating opportunities for destinations around the world that cater to families and this trend is reflected in European Waterways hotel barge charters, where multi-generational travel has increased 60 percent over the past few years, according to Derek Banks, the company’s managing director.
The company’s eight-passenger Magna Carta hotel barge, whose cruises along England’s River Thames offer access to some of the country’s most popular family attractions that include a tour of Warner Bros. Studio Tour London – The Making of Harry Potter, Legoland, and Thorpe Park themed resort, is benefitting from this trend.
The proximity of the Harry Potter studio tour to the Magna Carta’s route on the River Thames makes the barge ideal for fans of the movies and books. As part of its “pick and mix” charter program, guests can substitute up to four excursions from the barge’s classic cruise itinerary, and the “boy wizard” is always a top favorite. On these excursions, they can see many of the costumes and props from the movies. They can also experience all the wonders and magic of their most iconic sets, such as Diagon Alley and the Great Hall, the latter whose real-life inspiration, The Great Hall at Oxford’s Christ Church College, is also on the itinerary.
“The increasing number of family charters across our fleet is one of our most exciting new booking trends,” said Banks, in a statement. “With most of our barges accepting just six to twelve passengers, families are discovering that they’re the perfect size for multigenerational holidays. Meanwhile, daily excursions keep everyone entertained, while our onboard master chef cooks up meals to satisfy both the children and adults.”
To help families discover cruises in other regions covered by its fleet, the company is offering 10 percent off cabin and charter prices on select 2020 cruises when booked by January 6, 2020.
“There’s so much to do on a European Waterways’ family charter that the only time you’ll see disappointment in a child’s face is when you tell them the trip is over!” said Banks. “But watch their faces light up again when they get back home and tell their friends about the great time they had.”