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Hard Rock Hotels & Casinos opened Hard Rock Hotel London, the property’s first property in the United Kingdom and the brand’s first location in its original birthplace.

“The first Hard Rock Cafe was founded in London in 1971 and here we are, building on where it all began 48 years ago,” said Dale Hipsh, senior vice president of Hard Rock Hotels. “Every Hard Rock Hotel property is one-of-a-kind, but this one represents something special for the brand. This hotel is the culmination of three concepts—the cafes, hotels and Rock Shops—coming together as one in an open-lobby, community-driven environment with Hard Rock’s memorabilia as the design thread binding them together. It’s truly incredible.”

The new property, located on the corner of Oxford Street at Marble Arch, features 900 guestrooms and suites, as well as a Rock Royalty Lounge, GMT Bar, a Hard Rock Cafe, a cocktail bar, and a Rock Shop.

“Blending the DNA of the Hard Rock brand with London’s musical culture creates a memorable experience for all guests to enjoy,” said Ian Fletcher, general manager of Hard Rock Hotel London. “We’re excited to showcase the property’s unique offerings and signature brand amenities to visitors and locals alike—they won’t be able to find anywhere else like it in the UK.”

Guests will be able to find legendary memorabilia throughout the property that tells the story of London’s musical history. One unique find is a letter written in 1958 by the late Buddy Holly, while he stayed at the hotel that is now Hard Rock Hotel London. Another unique piece of musical history at the property is the Kirkwood piano Queen’s singer Freddy Mercury practiced on as a teenager.

During their stay at the property, guests can enjoy some of the signature brand offerings such as The Sound of Your Stay music program, where the mood can be set with a complimentary Crosley turntable. Guests can also rock out in their room with a Fender guitar reserved at the front dest, complete with headphones for no noise complaints. There is also a revolutionary Rock Om in-room yoga program that allows guests to relax during their stay. And, for those who want to amp-up their stay, the Rock Royalty rooms and suites offer the ultimate A-List experience including a personal concierge and access to a lavish private lounge.

For more information, visit hrhlondon.com.