Starwood Relaunches Loyalty & Brands Module

The product portfolio for Starwood Hotels & Resorts Worldwide, Inc., is in a constant state of growth, change and global expansion. To be sure travel professional partners can keep pace with the rapidly changing hospitality landscape, Starwood has updated its entire award-winning Loyalty & Brands ProLearning module to include dynamic new brand content embracing new video technology to provide an enhanced learning experience for their valued global travel professional partners.

Travel professionals can access the new Loyalty & Brands module by visiting and clicking on the ProLearning link. More than 35,000 travel professionals have already completed the original module and now have earned the designation of StarwoodPro. Starwood is encouraging even those 35,000 to return back and view the refreshed brand video content. The module is available in eight languages.

“We continue to be gratified by the travel professional community’s commitment to learning our products and engaging with us in providing the best customer experience possible,” says Chris Austin, vice president, global retail leisure & luxury sales. “The response to ProLearning has been phenomenal with graduates from 93 different countries. We will continue to invest in our ProLearning content to provide the absolute best resources in the business and we look to continue to expand our relationship with those dedicated to being the best at being travel professionals.”

Travel professionals who complete the first module gain access to a suite of exclusive benefits including exclusive STARPRO rates through Starwood’s Travel Professional Experience Rate program. STARPRO rates start at $69 and can be booked at

Recognized by The Travel Institute, ProLearning also awards participants with Continuing Education (CEU) credits based on satisfactory completion of each module.

To participate in ProLearning, travel professionals can visit today.