MSC Cruises Enters Ultra-Luxury Market

Print Friendly, PDF & Email
MSC Cruises MSC Yacht Club
The success of the MSC Yacht Club was the inspiration for MSC Cruises' entry into the ultra-luxury market.

MSC Cruises and Fincantieri announced the signing of a memorandum of agreement for the construction of four ultra-luxury cruise ships.

The ships, the first of which will be delivered in spring 2023, will have gross tonnage of approximately 64,000 GT and will feature 500 staterooms. The remaining three ships will come into service one per year over the following three years. The ships will feature the latest environmental technology and introduce new options designed to elevate guest comfort and relaxation.

“It is off the back of the great success of our ship-within-a-ship luxury concept that our guests asked us to enter into the ultra-luxury segment, as a natural evolution of the MSC Yacht Club,” said Pierfrancesco Vago, MSC Cruises’ executive chairman, in press materials. “These ships will be able to offer unique itineraries, thanks to their size, and the guest services will be taken to another level, including our personalized MSC Yacht Club butler service available 24/7.”

This move into ultra-luxury is an extension of MSC Cruises’ already robust expansion plan, bringing a total of 17 new ships to be built by 2027.

For more information, visit msccruisesusa.com. MSC Cruises also recently announced that bookings for the maiden voyage of MSC Grandiosa are officially open. Click here for more details.

Recommended Feature Story

groups

Groups Just Want to Have Fun

Fun-filled days under the sun—that’s what Palladium Hotel Group is offering you for your group business with its new Groups for Fun program.