The luxury hotel market is shifting and these days the game changer is what defines luxury. Is it a Michelin-starred restaurant? A far-flung destination? A private palace stay? Long gone are the days where swanky suites are the sole equivalent of a luxury experience.
Celebrating its 90th anniversary this year, it’s no surprise that Tauck has numerous milestones tucked under its belt, but it’s not just about gaining a milestone every few years. Tauck has truly been innovative in its approach to guided travel. It’s known how to think outside the box and has thus kept itself relevant, providing, as Jennifer Tombaugh, Tauck’s president, says, “enriching, inspiring travel experiences” along the way.