European River Cruising 2012

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Finally, as one of the most market-driven companies in the river cruise industry, Marnell points out that the company adheres to a policy of focusing on travel agents as their primary booking source.

“We value all of the travel agent partnerships and will do whatever we can to support them—from top commissions (averaging over $1,300 per booking) and no NCFs to timely payments and a rewarding and easy-to-meet group policy,” Marnell says. “Plus, we have developed a number of selling tools to make their job easier, including a dedicated travel agent portal to the Viking website, co-branded websites, customizable marketing materials and so much more. I encourage agents to connect with their regional DBD to ensure that they get the personal attention they need as well as timely news, special offers, FAMs and other Viking-related information.”