To be able to see the church in Madrid where my 101-year-old grandmother—who now lives in Miami—got married or see the stately apartment building where she spent her childhood, so close to the city’s famed Retiro Park, is one of those “cue the grand orchestra” moments that doesn’t come along every day.
Authentic. Local feel. Regional flavor. Immersive experiences. These are concepts many hotel brands are now using to describe their properties, but Destination Hotels, according to Marie Torres, v.p. of branding and marketing, has been conducting business this way for over four decades.