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Accor continues to expand its portfolio with the launch of TRIBE, a new lifestyle brand in the midscale segment.

The TRIBE brand currently consists of one property in Perth, Australia. Located near the botanic gardens at Kings Park, the 126-room hotel gives guests easy access to one of the largest inner-city parks in the world. Ten other openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totaling more than 1,700 rooms.

“The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the TRIBE brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai, and Bangkok,” said Gaurav Bhushan, chief development officer at Accor, in press materials. “It will be making its debut in 150 international destinations by 2030.”

Designed with the goal of delivering a high-quality hotel experience at an affordable price, travelers headed to a TRIBE property can expect contemporary interiors that blend colorful living spaces centered around a welcoming lobby area and guestrooms offering both comfort and the latest technology. Inside their guestrooms, travelers will find a sleek, back-to-basics design that offers under-bed storage, a Smart TV, Kevin Murphy toiletries, and Nespresso coffee capsules and T2 teabags in place of a minibar. As TRIBE expands its portfolio, guests will find a high-quality hotel experience in non-standardized properties. In partnership with local producers, TRIBE hotels combine authentic and responsible cuisine with a commitment to using seasonal products. In addition, bicycle rental services, a fitness center, co-working areas, and special deals around the city will all be available through the hotel.

Artfully designed objects will also complement the hotel’s modern style with highlights including Moroso chairs, an array of Jean-Paul Gaultier cushions, lamps provided by British designer Tom Dixon, and more.

For more information, visit group.accor.com/en. For more hotel and resort news from around the world, along with industry updates, click here.

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