It’s a new year, a new decade, with new goals. And usually with a new year comes a fresh perspective and a slew of resolutions and goals being made. When it comes to your business, you might have some goals, too. Whether those goals are rebranding, becoming an expert for selling a particular destination, expanding your business, or simply amping up the service you give to your clients, it’s all up to you.
We reached out on our agent-only Facebook group to ask advisors what their goals are for 2020 and how they’re planning to tackle them. Maybe some of these will give you a fresh perspective or an idea of how you can better your business and increase your sales.
Re-Branding to Reach More Clients
“When I started my travel agency three years ago, I was so excited to get started, but at the same time so naive. Now I am in the process of re-branding my travel agency. What I am experiencing right now is that my agency name is special to me, but no one knows what I do just by seeing the name. KK Destinations (my nickname is KK)—you have no idea what that is. So my advice is to look at your branding, name, and everything you are doing to promote your agency; does it represent what you do, what you want to do, and can people relate to it?” — Kristi Kincaid, travel agent at Curated Cruises
Adding a New Niche
“My goal for 2020 is to expand into my new niche market of accessible travel. I have completed a number of certifications this year related to traveling with disabilities and am in the process of working my way into the market via a few local organizations. My particular focus will be on families with children who have special needs, and helping parents to realize that with preparation it is possible to take a much-needed vacation! To reach this goal, I am partnering with small therapy organizations as well as an organization that works specifically with foster families. These organizations are/will be referring me to their clients, and in return I am donating a portion of my commission back to these organizations so they can continue the amazing work they do as well!” —Jennifer Hardy, owner and accessible travel specialist at Jennifer Hardy—Cruise Planners
Personalize Experience for Clients
“My goal is to make the experience more personal for my clients. The first step is to stop giving them an onboard amenity, and send them something special in the mail before they travel instead! Especially something they can use on their trip.” —Jennifer Hardy, owner and accessible travel specialist at Jennifer Hardy—Cruise Planners
If you’re thinking about expanding your expertise, check out one of Recommend’s specialist programs. Or carve out an hour a week to tune in to a webinar to learn how to sell a new niche or—you can check out past webinars on Recommend, or sign up for an upcoming one such as the “Family Travel for a New Decade,” which will take place in March. And, if it’s in your budget, maybe sign up to attend a trade show or conference this year. Whatever your goals are, crush them in 2020.
