AMResorts launches AMRewards, a new travel agent loyalty program, offering easier delivery of booking bonuses and client request communications, as well as sales and marketing support tools.
AMRewards introduces a point-based system including branded AMRewards Visa prepaid cards for direct credit booking bonuses and easy delivery; automatically generated stay certificates for complimentary nights at any AMResorts property (based on point qualifications); and client gift vouchers to be used towards spa treatments, romantic dinners for two, or champagne breakfast in bed, as well as co-branded marketing materials like banner displays. Agents will now be able to share booking benefits such as romantic dinners or massages with their clients to enhance their vacation experience. AMRewards also sends agents e-communications alerting them of program registrations, new booking incentives, and point redemption opportunities. Those enrolled in the program, will also benefit from on-demand webinars providing access to support tools. For more information, visit amrewards.com.