ASTA: Securing the Best Value for Your Business

Even with today’s increase in technology, the ability to connect via social media and other virtual platforms, conventions and tradeshows remain among the most effective ways for travel agents to generate business. In fact, in a recent survey conducted by the American Society of Travel Agents (ASTA), 70 percent of travel agents surveyed said they attend industry events and conferences, with 68 percent saying they were most interested in large, comprehensive tradeshows. The revenue-building opportunity available during tradeshow floor interaction throughout the large scale conventions remains the top reason for agent attendance.

Meeting Travel Agent Needs ASTA’s Travel Retailing & Destination Expo, THETRADESHOW, is ASTA’s largest annual event and encompasses all of the most important factors cited by successful travel agents including: a full tradeshow environment; professional career training seminars; and elite idea exchanges with top agents. Taking place this year at the Las Vegas Convention Center Sept. 11-13, THETRADESHOW’s Vegas location consistently ranks as the most requested event location among agents.

Attendees of THETRADESHOW have the opportunity to diversify their partners with agents and suppliers from over 45 countries, more than 200 companies on exhibit, and over 300 booths of buying opportunity. Additionally, the event offers the best of both worlds as registrants enjoy the benefit of networking with both agency owners/managers and home-based agents—the largest attendee groups—along with individual agents and consortia representatives.

To learn more about ASTA’s Travel Retailing & Destination Expo and view the “Schedule of Events,” visit

Harnessing the Best Value For the ultimate experience at THETRADESHOW, travel agents can purchase the Best Value Package, which includes VIP Vegas Perks with the Vegas Advantage Card, along with online, anytime-access to the e-Learning Center.

With VIP Vegas Perks and the Vegas Advantage Card, attendees have access to special deals at hundreds of Las Vegas’ most famous locations, shops and entertainment venues. Meanwhile, the e-Learning Center allows agents to stream the topics they want to learn about from the comfort of a personal computer—unlimited and on their own time without ever having to worry about a missed session, incomplete notes or forgotten seminars.

The Hosted Buyer Program ASTA is working to further its travel agent education offerings in order to create the most qualified agents in the industry. Take your knowledge to the next level with unique experiences provided by ASTA’s partner organizations such as Hilton and Starwood. Sponsored agents will receive complimentary ASTA Travel Retailing & Destination Expo badges, Best Value packages, hotel accommodations or a combination thereof.

Qualified agents can learn more about each program online