Querido Hotels & Resorts
Poolside views at Terre Blanche hotel in Provence. (Photo courtesy of Querido.)

Querido, the firm representing renowned family-owned properties including Borgo EgnaziaPalazzo Avino, and São Lourenço do Barrocal announced today the launch of Querido Rockstars, a first-of-its kind program supporting travel advisors. The program encourages consumers to book the collection’s Family Owned Hotels & Resorts directly through a trusted and vetted travel advisor, as a way to restart European travel and support the valued advisor community.

The comprehensive Querido website provides a curated list of leading advisors—noting key tips, favorite memories and recommendations, all based on their first-hand experiences at Querido hotels in sought after European destinations. Consumers will be paired with advisors based on profile—including interests, locations and specialties with the goal of fostering long-term relationships between travelers and regional specialists.

Querido Rockstars was developed with the intention to showcase Querido’s everlasting commitment to the travel advisor community by creating a platform that connects the consumer with a vetted travel advisor directly.

Founder Carlos Quereda said in a press statement, “These incredible advisors ensure travelers an elevated experience. Each is an essential component to showcasing what it means to be a Querido guest—to feel cherished, looked after and welcomed among some of the most generous and kind families across Europe.”

There are 100 members in the program, including many travel advisors in North America. Each advisor has a unique set of skills—their ability to enhance trips to the Querido portfolio based purely on their destination, property expertise and personal relationships with the various Querido families.

To qualify as a Querido Rockstar the advisors are required to meet the following criteria:

  • A deep knowledge of the Querido destinations, properties and teams (Italy, France, Spain, Portugal and The Netherlands)
  • A personal preference and appreciation for Querido Hotels & Resorts
  • An impeccable professional reputation within the luxury travel industry and advisor community

For more information, visit querido.co. For more agent tools, click here.