Saint Lucia Agent Months

In June, The Saint Lucia Tourist Board (SLTB) officially launched Saint Lucia Agent Months (SLAM) to bring agents to Saint Lucia from now through October to experience the destination first-hand. The promotion includes booking incentives, special rates on accommodations and reduced airfares on American Airlines.

Hailing from key source markets, including Atlanta, New York, Washington, D.C., Chicago, Baltimore, Philadelphia, Boston, Charlotte, Dallas and Miami, travel agents will visit the island’s diverse tours, land and sea attractions and conduct numerous site inspections of Saint Lucia’s diverse hotels and resorts.

Participating hotels include Almond Morgan Bay, Anse Chastanet Resort, Bay Gardens Beach Resort, Calabash Cove, Cap Maison, Coconut Bay, Coco Resorts, Fond Doux Plantation, Jade Mountain, Marigot Bay Hotel, Mago Estate, Rendezvous, Royal by rex resorts, St. Lucian by rex resorts, Smugglers Cove Resort & Spa, Stonefield Estate Villa Resort & Spa, The Landings, Village Inn & Spa, Windjammer Landing and Villa Beach Resort.

For more information on SLAM and to receive the coupons, travel agents can contact the SLTB at (800) 456-3984 or via e-mail at, or contact the hotels directly.

Meanwhile, this month,the SLTB kicks off its 2011Summer/Fall Travel Road Shows starting in New Jersey. Promoting the island under the theme “The Legend Lives On,” highlighting the unique and authentic products, services and attractions to the travel agent community, the SLTB’s marketing and sales teams will spend time in 26 cities across 17 U.S. states before heading north into key markets in Canada.

Other road show stops on the itinerary include Eatontown, NJ; Philadelphia, PA; Baltimore, MD; Arlington, VA; Atlanta, GA; Miami, FL; San Antonio, TX; Dallas, TX; Houston, TX; Brookfield, WI; Northbrook, IL; Oakbrook, IL; Detroit, MI; Cincinnati, OH; Boston, MA; New Haven, CT; Westchester, NY; Long Island, NY; Brooklyn, NY; Manhattan, NY; San Jose, CA; Orange County, CA; and Los Angeles, CA.

For more information about the island of Saint Lucia, visit