Vacation.com’s new brand is inspiring agents to “belong, inspire, grow” with a revamped site offering more membership tools.
“What we hope to accomplish is to let those travel agencies that are equally passionate about travel as they are about expanding their business know that we share their passion and can provide a home where they’ll feel they belong. We will help to inspire them and their clients. That inspiration can help invigorate agencies to take advantage of all the industry-leading tools and resources we offer, and, in doing so, the agency and its clientele benefit,” says Travel Leaders group chief marketing officer, Stephen McGillivray. “Ultimately, this initiative is about professional and personal growth, and Vacation.com’s overriding commitment to helping all of our members and supplier partners achieve that.”
The member recruitment website, joinvacation.com, features a new look with updated content, programs and tools, and a “benefits calculator,” which helps members explore their benefits—all available across a range of devices, from tablets to smartphones. In addition, the new branding includes modernized logos with the tagline showcasing Vacation.com’s focus on member service, training and exclusive resources for members.