Variety Cruises Launches New Travel Agent Program

Variety Cruises has introduced its newVariety Stars travel agent rewards program and the new 2011/2 Cruise Book. Travel agents can now earn free sailings for their bookings, redeemable on a host of Variety Cruises itineraries and ships.

Variety Cruises’ Variety Stars program rewards travel agents for all reservations made. For each cabin booked, travel agents earn one or more stars toward a complimentary trip on any Variety Cruises vessel for themselves and a companion. Agents can also earn extra commissions on certain sailings.

“Travel agents are an important and valued segment of our business,” says Yiannis Vontas, Variety Cruises’ senior partner and executive v.p., development and marketing. “Our new Variety Stars program has been designed to reward travel agents with exciting cruise experiences, while also providing them with the latest information and services to better serve their customers.”

Agents may register by accessing the “Travel Agent” section Their accounts are automatically credited with one star if they have never  booked  with Variety Cruises before and two stars if they have done so in 2009 and 2010. Once they log in, they have access to a wealth of information, including specials, their booking history and profile information.

Meanwhile, the Variety Cruises 2011/2 Cruise Book, a go-to guide for the Variety Cruises’ experience, is now available. It contains everything travel agents and travelers need to know, from itineraries and ports of call, to recommended excursions, cruise dates and pricing. To order, agents can register at and access the “Order” link.

For more information, call (800) 319-7776 or visit